2024 Looks to Be a Defining Year for the Ad Market
With 2024 in sight, analysts have polished their crystal balls to predict what lies ahead for the ad industry. And after a tough post-pandemic era for the market, exasperated by high inflation and...
View ArticleAgency New Business Consultants Give the Do’s and Don’ts of Building a Strong...
New business, especially for small and midsize agencies, is slowing. The annual RSW/US survey revealed a discouraging scenario, where 58% of agency new business professionals reported having a harder...
View ArticleLeaked Audio From The Information Reveals Subscription Wins and Advertising Woes
In the first half of 2023, business and tech publisher The Information saw consistent subscription growth, an $800,000 boost from a new product and lagging brand partnership revenue, according to an...
View ArticleThe Big Impact of Intuit’s SMB MediaLabs on Small Business
By definition, Intuit's SMB MediaLabs is an example of a corporation using its audience to start a media company. But on taking a closer look, it's far from the traditional retail media network, a...
View ArticleTajari’s Mission to Bring Healthy Snacking to All
Maintaining a healthy diet can be a challenge, especially when you're on the move. However, Tejari has got you covered with its plant-based protein powders that make for healthy and delicious snacks....
View ArticleSnap Debuts New AR Tools for Creators at Lens Fest
At its sixth annual Lens Fest AR developer conference, Snap revealed new tools available for augmented reality content creators. Snap built a new version of its AR development tool, Lens Studio 5.0,...
View ArticleiProspect’s New Execs Explain the Blueprint and Early Impacts of Its...
For two years and counting, Dentsu has made incisive organizational changes that include replacing an entire cohort of senior leaders and molding a new corporate structure. The reorganization is...
View ArticleAmid Cancer Treatment, Gale’s Kris Saim Finds Solace in Workplace Flexibility
When Kris Saim told his agency that he had stage four colon cancer, he was met with the stability that treatment had taken from him and the freedom to reroute his career. "To just shift your career at...
View ArticleNWSL Strikes Unprecedented $240 Million 4-Year TV Rights Deal
In the biggest broadcast deal ever for any women's sports league, the National Women's Soccer League (NWSL) struck a record-breaking four-year TV rights deal with CBS Sports, ESPN, Prime Video and...
View ArticleEven Santa Needs a Break From Christmas in McDonald’s Ad
'Tis the season to be merry and bright, but beyond the glittering lights and mulled wine, the demands of the holiday period can often feel like hard work. That's why this year, McDonald's wants people...
View ArticleThe Continued ‘Blanding’ Trend That Goes Against Industry Research
Strong brand cues increase brand saliency by 52% and have the ability to more than double a company's future growth prospects, Kantar discovered in 2021. Further data from Kantar through its BrandZ...
View ArticleHow Veterans Found a Second Career in Advertising and Marketing
The military can be a great training ground for many careers. Veterans have made successful shifts to careers in security, supply chain, IT, manufacturing and law enforcement, among others. But going...
View ArticleLiterally Media, and Its Legacy Comedy Brands, Enter the Video Era
For millions of early internet users, the brands Cracked.com, eBaum's World, Cheezburger and Know Your Meme might conjure up a sense of nostalgia for a simpler era of the web. But for Oren Katzeff, the...
View ArticleWeekly Generative AI News and Top Stories
In the midst of the rapid advancements in generative artificial intelligence, Adweek's weekly summary provides an overview of the most recent updates, regulatory activities, and business developments...
View ArticleWhy Copacino Fujikado Held a Seattle Sendoff for Megan Rapinoe
Megan Rapinoe became a citizen of the world during her soccer career, but for more than a decade--Seattle called her one of its own. Rapinoe played college soccer just down I-5 at the University of...
View ArticleOhio’s Legalization Vote Pumps the Cannabis Industry for the Holidays
Republican-led and conservative-leaning Ohio has become the 24th U.S. state to legalize cannabis for recreational sales, with voters there overwhelmingly approving a ballot measure on Tuesday. The...
View ArticleHow Brands Are Humanizing AI
In today's rapidly evolving tech landscape, brands and marketers are finding new ways to approach the intersection of generative AI and creativity. To harness the power of technology to reach new...
View ArticleAngel Reese Is Taking Her Game to the Next Level—and Bringing Brands With Her
Angel Reese was already a star, but when LSU won its first NCAA women's basketball championship in school history in April, No. 10 knew things would never be the same. "My price just went up. Today's...
View ArticleCreativity Does Not Thrive in Fear—How Marketers Can Drive Real-World Change
It's a consequential time to be a brand. Every day, social, political and economic issues are creating flashpoints in culture that provoke opposing opinions and concerns. And businesses are feeling the...
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