TechMagic Podcast: Humane’s AI Wearable and Call of Duty Turns 20
Cathy Hackl and guest host Lee Kebler release their fourth episode of TechMagic, the show that dives deep into today's tech news and explores the future of tech and gaming. In this episode, Hackl and...
View ArticleWalmart Reunites Mean Girls Cast for Black Friday Ad Campaign
On Wednesdays we wear pink... and shop new Black Friday deals. The Mean Girls cast reunite in Walmart's ad for the busy holiday shopping season. Lindsay Lohan, Amanda Seyfried and Lacey Chabert reprise...
View ArticleForrester’s 2024 Predictions: AI Underpins Agencies’ Shifting Business Models
If 2023 was the year agencies experimented with AI, Forrester principal analyst Jay Pattisall believes that in 2024, agencies will put their learnings into practice. The analyst's 2024 agency...
View ArticleDisney Officially Set to Purchase Comcast’s Remaining Hulu Stake
Disney is saying Hulu to more streaming content. Today, it was confirmed that Disney will move to acquire the 33% stake in Hulu held by Comcast following the latter's Nov. 1 exercise of its right under...
View ArticleStagwell Acquires Fast-Growing Creative and Social Agency Movers+Shakers
Stagwell has acquired agency Movers+Shakers in a move that adds social media prowess to the Stagwell network. Movers+Shakers will join Stagwell's Constellation network of agencies, which includes...
View ArticleCoke’s Tab Dilemma Begs the Question: Is There a Marketing Case for...
This year, an estimated one million people will visit the World of Coca-Cola, the company-funded museum whose 100,000 square feet of exhibits, memorabilia and interactive installations consistently...
View ArticleWasty Not, Want Not: Coach Brand Drops Sustainability-Minded Holiday Ad
The costumed character's name is Wasty, and he shuffles around town gathering up garbage. Sometimes, he peeks through windows to watch people's wasteful household habits. If that doesn't immediately...
View ArticleInside NBCUniversal’s Bigger, Brand-Filled BravoCon 2023 in Las Vegas
What happens in Vegas, stays on social media--thanks to BravoCon's new, expanded partnerships for 2023. With BravoCon's move to Las Vegas for its Nov. 3-Nov. 5 event at Caesar's Forum, NBCUniversal...
View ArticleTubi Reaches 70 Million Monthly Active Users, 30% Revenue Growth
It's good Tubi in ad-supported streaming for Fox. During a Q1 fiscal earnings call today, Fox touted the growth of its ad-supported streamer, Tubi, even amid an overall advertising dip. "At Tubi, we...
View ArticleCBS Is ‘Virtually Sold Out’ of Super Bowl Ads
The Big Game remains big among advertisers. Today, Adweek learned that game inventory for Super Bowl LVIII on CBS is "virtually sold out," according to a Paramount spokeswoman. And with still a few...
View ArticleWhy Would Anyone Name Their Ad Agency Murder Hornet?
"My company would never work with an agency with the word 'murder' in its name." "Murder hornets failed to launch in the U.S." "I prefer almost any of the other names on the list." The above is advice...
View ArticleYouTube Amps Up Global Efforts to Eliminate Ad Blockers
YouTube is getting more muscular with ad-blocking software. The platform is showing warning messages about breaking its terms of service to people using blockers, the company confirmed to The Verge....
View ArticleMarketing Vanguard Podcast: Charting a Course Through Time With Sadé Muhammad
Sade Muhammad's journey to becoming Time magazine's CMO is a testament to her passion for journalism. She grew up with a strong desire to work in the industry and credits her initial exposure to media...
View ArticlePronghorn Is Raising Up the Next Generation of Black Entrepreneurs in the...
The alcoholic beverage market has a broad, multicultural fanbase, accruing $283.8 billion in revenue so far this year. However, the diversity of imbibers is not reflected in the industry itself....
View ArticleThe Strategy Behind Coca-Cola’s Holidays Campaign Featuring a City of Santas
There are few major brands that are as closely connected to the winter holiday season as Coca-Cola has positioned itself through decades of marketing. The iconic figure of Santa Claus has been a...
View ArticleEos Provides a Second Chance for That Awkward First Kiss
First kisses are often awkward, both physically and emotionally messy. Beauty brand Eos is giving consumers a chance for a do-over with a campaign from agency of record Mischief @ No Fixed Address....
View ArticleThe Verge’s Dramatic Redesign Boosts Loyalty Even as Readership Dwindles
When The Verge launched its redesigned website last September, editor-in-chief Nilay Patel admitted that the effort was motivated, in part, by a desire to capture readership from Twitter users fleeing...
View ArticleWeekly Generative AI News and Top Stories
In the midst of the rapid advancements in generative artificial intelligence, Adweek's weekly summary provides an overview of the most recent updates, regulatory activities, and business developments...
View ArticleVodafone UK’s Christmas Ad Sees a Little Girl Set a Trap for Santa
A little girl turns to Vodafone U.K.'s network to help her capture proof that Santa exists in the telecommunications company's Christmas advert. As the U.K. arm of the network continues to build its...
View ArticleMastercard Runs With Small Businesses to Build Its Brand at New York City...
Shalane Flanagan is an Olympic medalist and an accomplished distance runner, but she made herself a legend in the five boroughs in 2017 after becoming the first U.S. woman to win the New York City...
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