Bridgerton Breakout Star Shills for Booze-Free Spirits Brand
As the dreamy duke from Bridgerton, Reg?-Jean Page worked his smoldering magic to win over his on-screen love interest, along with a massive Netflix audience. In a commercial for Seedlip, the...
View ArticleGoogle Rolls Up More Formats Into YouTube Ad Buys
Earlier this month, Google made changes to the types of inventory that get included in certain YouTube ad buys by default, the latest example of platform algorithms choosing where ads ultimately run....
View ArticleSweden Negotiates With Switzerland in Campaign to Avoid Confusion
Despite being more than 10 times the size of Switzerland and located in the Nordics, tourists still confuse the two countries. Now, tired of the mix-ups, its tourism body Visit Sweden aims to do...
View ArticleBrave Commerce Podcast: Navigating Turnarounds
On this episode of Brave Commerce, Chris Cowger, svp of global ecommerce and online experience at Dell, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about leadership and turnaround...
View ArticleAdweek Podcast: Every Celebrity Is Selling Makeup— Here’s How Rare Beauty Has...
In the latest episode of Yeah, That's Probably An Ad, community editor Luz Corona and Adweek reporter Emmy Liederman are joined by Rare Beauty CMO Katie Welch at Brandweek's Marketing Vanguard Lounge....
View ArticleTinder Crowns Coi Leray Matchmaking Monarch as it Unveils a Collaborative...
Whether delivered with a collective nod of approval or a head shake in disdain, "the friend test" has been a cornerstone of dating rituals. According to market research firm OnePoll, 75% of Gen Z...
View ArticleHow the 2023 FIFA Women’s World Cup Grew Hispanic Audiences
While the long-lasting impacts of the 2023 FIFA Women's World Cup are still unfolding, the rapid growth of Spanish-speaking audiences is easy to see. Despite the U.S. Women's National Team exiting the...
View ArticleEstate Media Is Ready to Revolutionize the Real Estate Business
Real estate isn't always a topic that receives a warm welcome in conversations. For some, it's an exciting and thrilling subject; for others, it can be quite dull. Estate Media is changing that by...
View ArticleDentsu Group Elevates André Andrade to EMEA CEO
Denstu Group has promoted Andr? Andrade to the role of chief executive (CEO) for Europe, Middle East & Africa (EMEA). He will now oversee the integrated growth strategy and business execution for...
View ArticleBuyers Find Their Ads Still Play When the TV Is Off
Buyers remain worried that they're paying for ads that are running on TVs that have been turned off, an enduring frustration that is caused by technology issues or, some say, a lack of transparency. In...
View ArticleAmazon Brings Streaming Advertising Capabilities to More Brands
Amazon wants viewers to have a steady stream of brands on streaming. At its unBoxed event today, Amazon Ads announced Sponsored TV, a new self-service advertising product that allows all brands that...
View ArticleNBA Drops Ocean’s 11-Style Ad to Hype New In-Season Tourney
A casino in Las Vegas is ripe for a takedown, and Michael Imperioli has just the crew for the job, though these would-be thieves may have a tough time blending into the crowd. To hype its inaugural...
View ArticleNFL Throwbacks Show How Marketers Can Use Nostalgia to Build Brands
If nostalgia longed only for the good old days, there would be far fewer football fans. The Tampa Bay Buccaneers began their existence in 1976 clad in orange-and-white uniforms with a swashbuckling,...
View Article3 Major Ways Generative AI Is Redefining Search
The generative AI race is well underway, and we're already seeing applications in advertising and marketing for creative ideation and development. This includes one of the key pillars of digital...
View ArticleP&G’s Marc Pritchard Challenges Marketers to Pursue Growth in New Ways
Now is not the time for marketers to avoid conversations about periods or explosive infant pooping: Now is the time for growth. Following several years of pandemic-driven uncertainty and faced with a...
View ArticleTechMagic Podcast: Gaming Takes Over The Sphere
In this episode, Cathy Hackl and guest host Lee Kebler discuss Hackl's visit on opening night to The Sphere in Las Vegas which launches the duo into a discussion about artificial intelligence and the...
View ArticleThe Speed of Culture Podcast: Democratizing Technology for All
On the latest episode of The Speed of Culture podcast, Emily Ketchen, global vp and chief marketing officer of Intelligent Devices Group and international markets at Lenovo, joins Suzy founder and CEO...
View ArticleSamsung France Shoppers Can Try On Smartwatches in Augmented Reality
Shoppers at Samsung stores throughout France can now try on the Galaxy Watch6 and Watch6 Classic smartwatches in augmented reality with a virtual try-on (VTO) experience created by AR technology...
View ArticleGive the Devil His Due: 5 Lessons Learned from a Spooky Season Weed Campaign
Long before Reefer Madness became a staple on the midnight movie circuit, it was whipping up hysteria about marijuana use--which, according to the weedsploitation flick, led to addiction, violence,...
View ArticleLost Heinz Beanz Ruin a Vacation in Delightfully Silly W+K Ad
When traveling to India, Ringo Starr reportedly packed one suitcase with his clothes and filled a second one with Heinz Beanz. Agency Wieden+Kennedy London plays on that story--and other news articles...
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