Snap Shutters AR Enterprise Services Unit Less Than a Year After Launch
Less than a year after its debut, Snap will discontinue its AR Enterprise Services (ARES) unit. Launched in March 2023, the ARES technology suite was designed to allow customers to bring Snap's AR tech...
View ArticleSpotify and Roku Offering In-App TV Video Ads Is Music to a Marketer’s Ears
The world of TV marketing just got a little bigger, thanks to Roku and Spotify. Top line Today, Roku and Spotify announced they are teaming up to bring video ads to Spotify's app on Roku, expanding the...
View ArticleImpact Through Relationships With Dara Treseder
In a dynamic conversation at Brandweek, Dara Treseder, CMO of Autodesk, shared insights on marketing leadership and the transformative power of creativity. Her journey to chief marketing officer began...
View ArticleEverything You Need to Know About AMC+’s New Ad Tier
AMC's The Walking Dead has a new way to bring fans to tiers. Today, AMC Networks announced that it's begun rolling out the ad-supported version of AMC+ on its direct-to-consumer platform and apps, with...
View ArticleHow Canadian Publisher La Presse Is Growing Ad Revenue With Data Clean Rooms
Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in...
View ArticleMeta’s AI-fueled Advantage+ Shopping Campaigns Underwhelm Marketers
Advantage+ Shopping Campaigns (ASC) have been among Meta's most high-profile ad product launches in the last year, but some marketers are finding the results lacking. The tool--which lets artificial...
View ArticleLuxury Brands Are Moving From Haute Couture to ‘Haute-spitality’
For London Fashion Week in September, Burberry gathered the glitterati to peruse its Autumn/Winter 2023 collection in an unlikely setting: an old-fashioned greasy spoon with checkered curtains on the...
View ArticleAI Watch: Weekly Updates on the Latest in Generative AI News
Amid the flurry of generative AI developments, Adweek's weekly AI Watch roundup captures the latest news, regulatory proceedings and business developments revolving around gen AI. Here are this week's...
View ArticleThe Daily Beast’s Obsessed Nets 7-Figure First-Year Revenue
One year after the Daily Beast launched Obsessed, its vertical dedicated to coverage of television and film, the section has topped seven figures in advertising revenue and seen an uptick in...
View ArticleLunchables Uses Rewarded AR Ads to Reach Pokemon Go Players
Mobile developer Niantic revealed its Rewarded AR Ads format at the Cannes Lions International Festival of Creativity in June. Now, Lunchables has become the first brand to launch a Rewarded AR Ads...
View ArticleGoogle Lets Publishers Opt Out of AI Training Data
Publishers can now opt out of having their data used to train Google's AI models such as Bard. Top line While crawlers like Googlebot continue to index publisher websites in Google's search results,...
View ArticleEA Sports Crashes Into the Real World to Debut First Game in the Post-FIFA Era
After splitting from FIFA, publisher EA Sports' new soccer game is here. EA Sports FC 24--the latest video game in the series previously branded under soccer's global governing body--went on sale...
View ArticleWhat Marketers Can Learn From the Art Basel-Tribeca Festival Partnership
The alliance announced this week between Art Basel and the Tribeca Festival epitomizes how innovative partnerships can propel a brand into new realms of influence, while preserving established...
View ArticleChicago Bears Use AR to Interact With Fans Outside Soldier Field
Chicago Bears fans have a new way to celebrate their team before they ever enter Soldier Field for home games. By scanning the QR codes next to statues of team founder George S. Halas and iconic player...
View ArticleAdweek’s 2023 Breakthrough Agency of the Year Finalists
This year, Adweek is not only celebrating the best ad agencies in the business but also striving to help other shops understand what makes the best of the best truly stand out. That's why, for the...
View ArticleBrands Are Slowly Going Always-On With Hispanic Audiences
Two years ago, consumer goods giant Danone North America was spending significantly less on media that targeted Hispanic audiences. Many advertisers only purchase Hispanic media for one-off campaigns...
View ArticleAncestry Modernizes the Family Tree With True Stories About Cowboys,...
Companies like Ancestry have enabled a wave of genealogy enthusiasts to go online and uncover their family histories. While family-tree building usually entails solo research behind a screen, Ancestry...
View ArticleFCB Hires Martina Suess Cromer From WPP Corporate to Invest in Global Comms
Martina Suess Cromer has moved on from her role as U.S. communications chief at WPP and has been named global chief communications officer at FCB, a revived role at the IPG agency. FCB is separating...
View ArticleLinkedIn Introduces Generative AI-Powered Tool for B2B Marketers
Among its early benefits, generative AI has proven to save time in the campaign creation process and speed up ad optimization for marketers. This utilization comes to LinkedIn--which was acquired by...
View ArticleExclusive: Netflix Names Amy Reinhard President of Advertising, Jeremi Gorman...
Big changes are coming to Netflix's ad sales team. Adweek has exclusively learned that Netflix has promoted longtime exec Amy Reinhard to president of advertising, with current ad president Jeremi...
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