Josh Duhamel and Dakota Media Are Helping Brands Get Uncomfortable
Sometimes it helps to force brands out of their comfort zone--and that's where Dakota Media comes in. Actor Josh Duhamel and media visionary Josh Algra, co-founders of the creative and production...
View ArticleThis PSA Attacks The Industry That Gives Predators More Privacy
[Sensitive content: This article mentions sexual assault] There's a monster hiding in plain sight, representing every parent's worst fear when giving their kid access to the internet. But many tech...
View ArticleVMA Sponsor Bacardi Drops Time-Traveling Hip-Hop Tribute Ad
As the first spirits sponsor of the MTV Video Music Awards, Bacardi will embed itself into nearly every corner of tonight's live telecast, from the red carpet step-and-repeats and the venue's cocktail...
View ArticleWhy the VMAs’ Biggest Winners Are Toyota, Burger King and Other Partners
Even before the VMAs kick off tonight, partners such as Toyota, Burger King and more are looking like the big winners. Unlike the Emmy Awards, which are delayed due to the writers and actors strikes,...
View ArticleMore Than Marketing: UPS and Autodesk Made Diversity a Business Imperative
More than a marketing initiative, diversity, equity and inclusion is a matter of good business to companies such as UPS and Autodesk. Speaking at Brandweek in Miami, Dara Treseder, CMO at Autodesk, and...
View ArticleRhode Island Encourages Tourism With a Giant AR-Enabled Stuffed Clam
To encourage tourism, the Rhode Island Commerce Corporation is taking a large sculpture of a stuffed clam (also called a "stuffie") to airports in key flight markets across the U.S. through the end of...
View ArticleJeep Brings Back Derek Jeter for Grand Wagoneer Campaign
Hannah and Derek Jeter are both Jeep people. Hannah grew up with both parents driving Jeeps on St. Thomas in the U.S. Virgin Islands, while baseball Hall of Famer Derek grew up in Michigan near where...
View ArticleBack Market Takes a Bite Out of Apple’s Keynote Event With Ad Hyping...
Back Market, a marketplace for refurbished devices, is on a mission to steal Apple's thunder with a global campaign taking aim at Big Tech and its obsession with new products. Coinciding with Apple's...
View ArticleBrave Commerce Podcast: Mastering Data in the Consumer Goods Industry
In this episode of Brave Commerce (recorded live at Adweek in New York), Jay Picconatto, vp of advanced marketing solutions at General Mills, joins hosts Rachel Tipograph and Sarah Hofstetter to...
View ArticleAsk Yourself These Questions for a More Successful Rebrand
The potential for any rebrand to become a time and money pit, rife with complexities and unknowns, can make for a daunting exercise. Organizations spend serious time and money developing the right...
View ArticleHow to Make In-Housing Work for Your Company
We are past the point that in-housing can be considered a trend. Today, in-house agencies are the norm, with most brands having brought core advertising functions within their walls as they look to...
View ArticleStrikes. Streaming. Social. Is the Fall TV Season Relevant Anymore?
Long a rite of autumn, the fall TV season has typically ushered in a wave of network TV shows, new storylines for returning series and special events that advertisers would spend billions of dollars...
View ArticleInfographic: It’s a Frugal Back-to-School Season as Inflation Bites
'Twas the weeks before school, when all through the nation, consumers kept shopping in spite of inflation. This back-to-school season, sales are on track to increase 3%, reaching a new high. During the...
View ArticleThis Sneaker Brand’s Founder Doesn’t Take ‘No’ for an Answer
Sometimes, a single ad can change lives. Just ask Natalie White, CEO and founder of Moolah Kicks, the first brand focused exclusively on women's basketball shoes. In 2019, White, a then-Boston College...
View ArticleIce Spice Joins Ben Affleck as a Dunkin’ Superfan in New Ad
There's no more natural collaboration than Ice Spice and her beloved Dunkin', with the rap star's legion of fans--self-anointed as "munchkins"--being the no-brainer springboard for a donut-centric...
View ArticleApple Drops New ‘Shot on iPhone’ Ad With Olivia Rodrigo
Olivia Rodrigo's latest music video was shot entirely on the new iPhone 15 Pro, with Apple's creative agency quickly dropping behind-the-scenes footage and content snippets from the shoot as...
View ArticleKraft Heinz Names Carat AOR for US Media
Global CPG giant The Kraft Heinz Company has named Carat its media agency of record in the U.S. market. The account move follows a global review and sees the business leave Publicis Media's Starcom....
View ArticleSorare Creates Collectible 3D Soccer Cards to View in AR
Fantasy sports platform Sorare is celebrating the 2023-2024 soccer season with new 3D collectible cards and augmented reality features in its mobile app. Auctions for the digital soccer cards will...
View ArticleHow Converse Stays Committed to Creativity
Creatives need support from brands and agencies, and Converse is aiming to do just that. Converse CMO Sejal Shah Miller unveiled the brand's first Emerging Creatives report at Brandweek on Tuesday. The...
View ArticleCoca-Cola’s Marketers Prepare for Constant Transformation
Since introducing "Real Magic" as its creative brand platform in September 2021, Coca-Cola has been on a journey of exploration using stories that aim to entertain and amaze, incorporating new...
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