3 Key Themes That Incapsulate the Evolution of Influence
In today's interconnected world, social media platforms are the new town squares where creators and influencers hold court. And even in the relatively short amount of time that influencers have been...
View ArticleMay the Fourth Era of Advertising Be With You
In a rapidly evolving landscape, accurately predicting the future of online advertising is no easy task. Four years ago, I wrote an article for Adweek outlining the emergence of the fourth era of...
View ArticleFor Carmelo Anthony, Community Makes the (Business)man
When NBA superstar Carmelo Anthony announced his retirement in May after 19 seasons in the league, he closed the chapter on a storied career. "Melo" amassed a trophy room full of honors: He's a 10-time...
View ArticleBrands Beneath the Stars: Marketers Help to Reinvent the Drive-In
At the first patented drive-in theater in America, which opened in 1933 near Camden, N.J., guests paid $1 per carload for a lo-fi affair with speakers mounted to a 50-foot screen and an ad campaign...
View ArticleInitiative US CEO Stacy DeRiso: Client Retention Is Impossible Without Happy...
When Initiative U.S. CEO Stacy DeRiso joined the IPG media agency in 2021, it was an "interesting time" to assume the role, she mused. The agency had just secured the T-Mobile business--a $1.2 billion...
View ArticleThe CMO’s Guide to the Current and Future State of Retail Media Networks
You're not imagining the influx of brand advertisements when buying groceries online at Target.com or seeing sponsored options in the search results when surfing Amazon Prime for a new bathing suit....
View ArticleMarketing and Retail Leaders on Navigating the Future of Commerce
Last month at Adweek's Commerce Week event, we caught up with marketing and retail leaders to discuss navigating the future of commerce, top trends they expect to see this holiday season, and the...
View ArticleTo Repair Brand Image in the Face of Climate Change, Fossil Fuel Companies...
At first, Francesca Willow ignored the partnership inquiry she received from a Texas-based oil and gas company in mid-May. But when Pheasant Energy sent a follow-up asking about rates for a guest post...
View ArticleRover Appeals to Pet Owners From Their Pets’ Point of View
People have very tight bonds with their pets, so much so that they don't like leaving them alone, even for work or vacation. A new campaign for pet sitting service Rover by independent agency Little...
View ArticleOnly Murders in the Building Gets to a Better State With New Season 3 Sponsors
Only Murders in the Building is adding killer sponsors for Season 3. The whodunnit murder mystery series first dropped new episodes on Aug. 8, with new additions Meryl Streep and Paul Rudd joining the...
View ArticleBrave Commerce Podcast: The Ecommerce Evolution and AI-Driven Innovation
In this episode of Brave Commerce, Veeral Shah, chief digital and ecommerce officer at Nestl?, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss strategies for optimizing ecommerce,...
View ArticleUnpacking the Legacy of Antique Ad Signage
As a longtime collector and dealer of antique advertisements and signs--what I like to call "rusty gold"--I can tell you there's more to them than just the name of an old business. As a child growing...
View ArticleThe Speed of Culture Podcast: The Power of People, Passion and Purpose
Design plays a vital role in crafting meaningful experiences and driving innovation across industries. Whether it's product, graphic or user experience, design is about more than aesthetics. Designers...
View ArticleHennessy, Hip-Hop’s Favorite Drink, Toasts Nas and the Genre He Helped Shape
In a slice of musical serendipity, the 50th anniversary of hip-hop comes just a month before rap icon Nas' 50th birthday. Cognac brand Hennessy brings that fusion to life as it continues its longtime...
View ArticleAtlas Obscura, on Pace to $24M, Finds Profitability Through Brand Partnerships
Travel publisher Atlas Obscura posted its first profitable quarter in company history this spring and is on pace to generate $24 million in revenue by the end of the year, according to chief executive...
View ArticlePublisher Salon Grows Revenue After Cutting Resellers
Showing that publishers are better off controlling their own programmatic destiny, news publisher Salon has grown revenue after cutting off access to its inventory for the vast majority of resellers...
View ArticleTwo Indie Agencies—Crossmedia and Joan Creative—Partner on Media and Creative...
Two independent agencies--media shop Crossmedia and Joan Creative--are reimagining how to reintegrate media and creative disciplines. They're rolling out a novel service offering, dubbed JoanxMedia,...
View ArticleAerie Builds an Offline Marketplace for Other Brands to Connect With the...
Aerie's latest marketing play is an organized effort to draw attention to other brands. Moving beyond the typical brand collaboration driven by a core product--a Barbie Burger King meal, for...
View ArticleJacamo and LADbible Use Video, AR to Celebrate ‘Everyday Lads’
British clothing retailer N Brown Group partnered with publisher LADbible Group to launch the "No Average Jack" campaign for N Brown's menswear brand Jacamo. The campaign, which was negotiated by U.K....
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