Sprite Is Named Most Resilient Brand, Even as Shoppers Look to Off-Brand Competitors

CANNES, France -- Sprite has been named Kantar's Most Resilient Brand based on Kantar's Worldpanel, which analyzed the shopping behavior of more than one million global households over the past year and the performance of 37,000 global consumer packaged goods brands. The ranking was built on the brands that recruited the greatest number of new...