To Sell ChatGPT to Businesses, OpenAI Is Going Back to Field Marketing
The AI company is betting on face-to-face engagement to turn ChatGPT's widespread consumer recognition into enterprise sales.
View ArticleVirtual Vanguard: Show Us the Prompt
In our most recent Virtual Vanguard, 12 Marketing Vanguard members gathered to share their real use cases with one another: the agent that turned a two-week versioning process into two […]
View ArticlePringles Offers One Die-Hard Fan a Final Resting Place in a Branded Urn
Pringles is giving its iconic can a morbid Halloween twist this year.
View ArticleFlo and Motorway’s Playbook for Getting Cited by AI
At Semrush Spotlight, Flo described a dedicated AI discovery role and Motorway said its content gets cited within 24 hours on LLMs
View ArticleChipotle Drops a ‘Big A** Bag’ to Make Group Dining a Bigger Deal
Chipotle dropped a three-foot-wide version of its takeout bag as part of a broader push to cater to group dining.
View ArticleMatt MacDonald Leaves VCCP for Omnicom’s Merkley+Partners
Filling a role that's been vacant since 2024, MacDonald has the task of reshaping the agency’s creative approach
View ArticleAura Wants to Be the Social Network for People You Love, Not Just a Gift for...
With its largest-ever campaign, Aura wants to turn a popular gift into an everyday way to stay close.
View ArticleMeta’s TikTok Link Ban Could Hobble Media Buyers’ Creator Campaigns
Blocking a rival makes sense, buyers say, but stopping brands from linking to TikTok is another matter.
View ArticlePublicis Thanks Omnicom For Market Consolidation As Q3 Growth Hits 5%
CEO Arthur Sadoun thanked Omnicom for consolidating the holdco landscape.
View ArticleWith Fewer Big Holdcos, Arthur Sadoun Says Client Conflict Is No Longer a...
The Publicis CEO declined to discuss PepsiCo and Coke, but said managing competitors is becoming more common in a consolidated market
View ArticleJupiter Festival Lined up Splashy Sponsors but Had a Soft Landing In Its...
Organizers say 2,231 attendees met their goal but the show felt sparse at times.
View ArticleTicker: Former WH Press Secretary Karoline Leavitt Joins Fox News
Leavitt starts her new role in November.
View ArticleHealth Marketing Is Moving From Information to Navigation
This post was created in partnership with Publicis HealthKey takeawaysA health journey can now begin long before a formal moment of care, sparked by a smartwatch vibration, a TikTok scroll, […]
View ArticleHow MLB Made an Urgent Pitch to Fans for the 2026 Playoffs
The MLB playoffs are seeing a ratings boost, and some of the credit likely goes to the league's 'No Time Like October' campaign.
View ArticleBrands Can Expect a Longer Holiday Shopping Season and Thriftier Consumers
This post was created in partnership with IbottaElevated grocery prices and anticipated holiday financial stress are already making shoppers more selective about which brands earn a spot in their […]
View ArticlePeople Are Getting Together—Will Brands Meet Up With Them?
This post was created in partnership with Atmosphere TVConsumers are forgoing solitary time for social experiences, spending time in public spaces like bars, gyms, and restaurants. This shift presents...
View ArticleBuilding the Right Team Is More Important Than Ever for Marketers
This post was created in partnership with Weber ShandwickAs AI streamlines workflows and marketing budgets tighten, human collaboration and partnership remain as important as ever to create strong...
View ArticleAward-Winning Agencies Talk TikTok
This post was created in partnership with TikTok for BusinessMedia buying should be more than placing ads—it should help brands connect with audiences, navigate a changing media landscape, and make […]
View ArticleWalmart Tests Placing Marketplace Inventory In Stores For Pickup and Delivery
Items from third-party sellers could soon arrive alongside shoppers' grocery orders.
View ArticleCNN’s Top Anchors to Host Sunday Night Specials Ahead of Midterms
Abby Phillip kicks off the rotation schedule for the two-hour specials.
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