Gap Appoints New CMO Alegra O’Hare
Gap Inc. has appointed a new marketing head for its namesake Gap brand: Alegra O'Hare, who will join the company as senior vice president and chief marketing officer on Feb. 25. O'Hare joins Gap from...
View ArticleWhy Big Little Lies, Originally a Miniseries, Is Coming Back to HBO for...
Two years ago at the Television Critics Association's winter press tour in Pasadena, Calif., the cast and producers of HBO's Big Little Lies insisted their show was a miniseries and that the story...
View ArticleKilling Eve, Last Year’s Best New Show, Has Become Too Big For Just One Network
Killing Eve was one of last year's biggest surprises. The BBC America drama--Adweek's best new TV show of 2018--built on its 18-49 and 25-54 demo audience each week during Season 1, which the network...
View ArticleInfographic: Two-Thirds of Consumers Have Never Used an App to Send Money
Print hed: New Money Print dek: How apps are changing the way the world banks--and how they aren't. While smartphones have revolutionized the way we do most everything, from buying groceries to doing...
View ArticleGoogle’s Guy Schueller Joined Twitter as Industry Director of Automotive
Twitter raided the Google garage to find its new industry director of automotive. Google automotive industry director Guy Schueller joined the social network after over six years at the search-engine...
View ArticleWSJ Custom Studios Becomes ‘The Trust’ Under New Rebrand
WSJ Custom Studios, the division behind Dow Jones' branded content and brand marketing, is getting a rebrand, prioritizing transparency and data. The group will now be called The Trust - The Wall...
View ArticleTwitter: Here’s How to Manage the App’s Push Notifications
Did you know that the Twitter application allows you to choose which kinds of push notifications you want to receive? Our guide will show you how to manage your push notifications settings within the...
View ArticleWill Smith’s Aladdin Genie Finally Appeared During the Grammys, and Viewers...
When Disney's upcoming live-action remake of Aladdin was featured on an Entertainment Weekly cover story last December, fans were slightly concerned. Will Smith was not, on the cover or any of the...
View ArticleTrue Racial Representation Won’t Happen If the Nuances Are Disregarded
Last fall, I started (then abruptly stopped) Black Looks: Race and Representation, a book by notable black feminist author bell hooks. As a member of the advertising community, I feel it's important to...
View ArticleWhy Marketers Should Borrow From Google’s Playbook
Remember back in the early days of the web, when search engines relied on indexing algorithms to create a taxonomy of the web? They'd ingest data and then sort them into buckets as best they could. As...
View Article5 Ways to Connect With Consumers in the Esports World
The human attention span is now eight seconds, less than that of a fish. Couple this with the rise of ad blockers, multiscreen viewing and a tl;dr culture. How can brands possibly grab the attention of...
View ArticleLegacy Brands Can Compete With Challengers by Blending Nostalgia and Values
Few things can take you back to childhood like recreating the food experiences you once loved. Making Kraft Mac & Cheese all by yourself. Lucky Charms' magically delicious cereal milk. M&Ms...
View ArticlePinterest’s CMO on the Company’s Unique Approach to Growth and Burgeoning Ad...
Pinterest just might be the internet's most undervalued platform. The company, once grouped together with other social media giants like Facebook and Twitter, has managed to forge its own path and...
View ArticleThis Cannabis Company’s First 6-Figure Order Came Through Instagram
Papa & Barkley, a California-based cannabis company, is shaking up the traditional retail industry with its digital-first approach. The company, which includes celebrities and athletes in its...
View ArticleTwitter: Here’s How to Turn Off Email Notifications
Did you know that Twitter allows you to turn off email notifications so that you no longer receive emails related to things like direct messages? Our guide will show you how to change your email...
View Article3 Types of Partnerships That Will Make Your Experiential Activation Wildly...
According to a survey by Bizzabo, 80 percent of marketers believe that live events are critical to their companies' success and the majority of them (91 percent) plan on growing their event marketing...
View ArticleMiQ’s VP of Revenue Talks About How AI Is Only Effective When Backed by Human...
At the recent Brandweek: Challenger Brands summit, marketers learned how artificial intelligence is shaping how brands sell and consumers buy. Marketing intelligence platform MiQ is at the forefront of...
View ArticleA Long-Lasting Relationship Between Brands and Influencers Radiates Authenticity
In the fast-paced world of social media stars, digital trends and platform popularity, the pursuit of longevity drastically impacts how marketers plan their social strategy. For brands, establishing...
View ArticleU.K. Government Report Calls for Investigation Into Digital Advertising Market
The realities of digital advertising are so damaging to local and investigative news in the U.K. that a report commissioned by lawmakers is proposing government intervention across the digital media...
View ArticleEcommerce and Retail Brands Need to Put More Emphasis on Their Customer
In an unforgettable scene from Pretty Woman, Julia Roberts walks into a boutique in Beverly Hills with the clear intention of buying glamorous clothes with funding from her new client. Except she is...
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