These Comical Cartoon Spots Cut Through the Clutter of Dull Energy Advertising
These animated commercials from UK power startup Bulb bristle with comic energy. They broke over the weekend from Anomaly London, marking the agency's debut for the electricity and gas provider, as...
View ArticleLessons Learned From Fyre Festival’s Mishandling of Influencer Marketing
A hot topic lately is the dueling Fyre Festival documentaries. Regardless of whether you prefer Netflix's portrayal or Hulu's sinister narrative, one thing both cover is the role that influencers...
View ArticleYouTube Saw Channels With 1 Million-Plus Subscribers Double in 2018
YouTube CEO Susan Wojcicki shared some of the Google-owned video site's 2018 milestones and her goals for 2019. The number of channels with more than 1 million subscribers doubled in 2018, and the...
View ArticleParalympic Fencer Beatrice Vio Says Even Crazy Dreams Are Possible in...
Nike Italy's new ad from W+K London encourages viewers to "Stop at Nothing." Directed by Georgia Hudson, the spot features Italian Paralympic fencer Beatrice Vio, who also provides the voiceover. "They...
View ArticleEditor’s Letter: The Customer Experience Has Changed Drastically in the Past...
Do you remember your first major purchase? Mine was a queen-size pillow-top mattress in a silvery brocade, and the experience of buying it was so soul-crushingly bad that it's stayed with me for 16...
View ArticleOrangetheory and Mirror Execs Compare Notes on Marketing Fitness’ Buzziest...
Orangetheory and Mirror are two of the buzziest brands working to shake up the roughly $32 billion U.S. fitness industry, per Statista. Ahead of our inaugural Brandweek: Challenger Brands summit in New...
View ArticleHow Geico Became the One Advertiser It’s OK to Love
What makes a Geico ad a Geico ad? The insurance brand has run an endless parade of humorous advertising over its 25-year relationship with The Martin Agency, and, creatively, the campaigns have been...
View Article‘The World’s Best’ Judge Alberto Belli Is Responsible for Several Viral...
Alberto Belli's path has been an unconventional one. Even though he started his career as a computer science engineer, he's always loved ads and marketing, and after feeling "miserable" in engineering,...
View ArticleAgencies of the Future Will Shift to Refocus on Culture and Talent Instead of...
Once upon a time, there were only two levers that agency leaders could pull to build a successful business. These were culture and people. A belief system designed to drive a certain set of behaviors,...
View ArticlePinterest: Here’s How to Stop Notifications About the Activities of Other People
Did you know that Pinterest allows you to manage which kinds of notifications you receive in its mobile application and on its website? Specifically, by default, Pinterest will send you notifications...
View Article3 Reasons Marketers Shouldn’t Mourn the Death of the Keyword
Admittedly, the declaration that keywords are "dead" is meant to be melodramatic. Keywords, of course, are neither mortal, nor are they going anywhere. And to state that keywords are dead--no longer...
View ArticleMeasurements Become More Efficient Once Advertisers Realize Metrics Aren’t...
In the beginning, and arguably even still today, one of the beautiful things about digital marketing is how measurable it is in (at least close to) real-time compared to other traditional advertising...
View ArticleFacebook Is Giving Users More Details When Custom Audiences Are Used
Starting Feb. 27, Facebook will add more information to its "Why am I seeing this?" explanations of ads for users in cases when custom audiences built from customer files were used. The social network...
View ArticleHow The Masked Singer Became Broadcast’s Biggest Midseason Hit
The Masked Singer, Fox's bonkers new reality show in which celebrities dressed head-to-toe in outlandish costumes sing anonymously and one contestant is unmasked each week, has become 2019's first...
View ArticleSafety Check Is Now Available to All Workplace by Facebook Premium Customers
Facebook's Safety Check feature is now available to all Workplace by Facebook Premium customers. Workplace by Facebook said at its Flow leadership summit last October that the social network's...
View ArticleRyan Reynolds and Hugh Jackman Made Ads for Each Other, But Weren’t Quite on...
Some people just can't leave their petty arguments at the office. Take, for example, Hugh Jackman and Ryan Reynolds. All Hugh Jackman did was decapitate Reynold's Deadpool character and send his...
View ArticleProwess in Storytelling Is What Makes a Challenger Brand, and More Insights...
Challenger brands are changing the world, but these cutting-edge companies still have challenges to overcome in their path towards category domination. Ahead of Brandweek's Challenger Brands event,...
View ArticlePinterest: Here’s How to Manage the App’s Push Notifications
Did you know that you can choose which kinds of push notifications the Pinterest application and website can show you? Our guide will show you how to manage your push notifications settings within the...
View ArticleIAB Announces Initial 2019 NewFronts Lineup
It's time once again for the Digital Content NewFronts. The Interactive Advertising Bureau, which operates the event but not each presentation, released the initial lineup today, with returning...
View ArticleHow Brands Are Using Micro Apps to Stay Relevant
Brand and user experiences are one and the same. This is accepted among young tech companies but often forgotten by older enterprise organizations that rely upon face-to-face interactions for most of...
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