Lucky Generals Hires Former Y&R London Managing Director Katie Lee as Its...
London's Lucky Generals, a division of TBWA, has appointed its first CEO: Katie Lee, who most recently served as managing director of Y&R London before the WPP agency merged with VML to become...
View ArticleHere’s What Happens When Gen Z Founders Meet Big Brand CMOs
This week Adweek brought together some of the biggest brand CMOs--from the leaders of Target and Hilton to GE and The New York Times--to talk about the challenges and solutions facing brand marketers...
View ArticleFacebook Expanded the Targeting Options for Auto Dealers on Its Platform
Car dealerships already had the ability to retarget visitors to their websites or applications via automotive inventory ads on Facebook and, starting Friday, those ads can do a lot more. Automotive...
View ArticleFacebook Confirms Plans to Integrate Messaging Services on Facebook,...
Facebook chief executive Mark Zuckerberg has plans to connect the messaging services of Facebook, Instagram and WhatsApp, a massive technical undertaking that could also have security implications for...
View ArticleQ&A: Dirty Lemon’s Founder and CEO on the Future of The Drug Store
With a wellness-themed lineup of matcha, rose, turmeric and charcoal-flavored beverages, Instagram star and millennial cult favorite Dirty Lemon has sold more than 2 million bottles in three years and...
View ArticleYouTube Is Taking Another Step to Clean Up Its Recommendations
YouTube is tweaking its recommendations to reduce exposure to videos on what it called "borderline content and content that could misinform users in harmful ways." Over 200 million videos are...
View ArticleCourt Overturns Decision in Illinois’ Landmark Biometric Privacy Case
The Illinois State Supreme Court has reversed a decision in the case brought by a mother against Six Flags after the amusement park captured her son's thumbprint without written permission, as required...
View ArticleAmazon Returns to the Super Bowl With Teasers Starring Harrison Ford, Forest...
Despite what the National Enquirer said Hamilton creator Lin-Manuel Miranda did not direct Amazon's 2019 Super Bowl commercial--and, it appears, the ad may not focus on founder Jeff Bezos' spaceflight...
View ArticleFacebook Is Creating an External Independent Board to Review Its Decisions on...
Facebook is forming an external oversight board of independent experts to review the social network's decisions on whether content should be removed. Vice president of global affairs and communications...
View ArticleFacebook Is Opening Up CrowdTangle to the Academic and Research Communities
Members of the academic and research communities may soon gain access to Facebook's CrowdTangle content discovery and social analytics tool. Facebook acquired CrowdTangle in November 2016. Content from...
View ArticleSuper, Indeed: The Rams and Patriots Dominated Facebook, Twitter and...
To the victors went the spoils, as the two National Football League teams that will face off in Super Bowl LIII Sunday, the Los Angeles Rams and New England Patriots, dominated Facebook, Twitter and...
View ArticleThese Are the TV Industry’s Biggest Questions Going Into the 2019 TCA Winter...
The Television Critics Association's winter press tour is starting a few weeks later than usual this year--in order to distance itself from other January TV events like CES and the Golden Globes--but...
View ArticleBeats by Dre Global Head of Marketing Departs for Cannabis Company Cura Partners
Jason White, evp and global head of marketing for Beats Electronics, has left that company after nearly five years. The executive told Adweek he accepted a new role as global CMO of Cura Partners, a...
View ArticleFemale Football Phenom Antoinette Harris Challenges Perceptions in Toyota’s...
For many years, Toyota and its agencies have done a remarkable job highlighting emotion in its Super Bowl advertising. The brand filled its three spots with inspiration and messages of unity and...
View ArticleUber’s Giving the Losing Super Bowl Team’s City Free Rides for an Hour After...
After this year's Super Bowl, Uber wants to give the losing team's fans something to cheer about, a safe (and free) ride home after they're finished drowning their sorrows. To promote its Uber Rewards...
View ArticlePinterest: Here’s How to Store Your Contacts in the App
Did you know that you can sync the contacts on your device with the Pinterest application to more easily find and message your friends on the social network? Our guide will show you how this works....
View ArticleExpensify Drops Its Music Video-Themed Super Bowl Spot Starring 2 Chainz and...
Last week, Expensify revealed that rapper 2 Chainz and actor Adam Scott would star in its first-ever Super Bowl spot. Today, the expense management platform is dropping two versions of the ad--the...
View Article6 Ways to Integrate Live Streaming Into Your Marketing Strategies
Twitch is a massive global live streaming platform and is quickly becoming one of the most effective influencer marketing platforms. Live streaming is the amalgamation of TV, digital, social,...
View ArticleOlay’s Horror Movie-Inspired Super Bowl Ad Starring Sarah Michelle Gellar Is...
Olay is upping the fright factor on Super Bowl Sunday. The P&G-owned beauty brand is advertising in the Big Game for the first time this year and shared its final spot today, after releasing two...
View ArticleReddit to Provide Cost-Per-Click Ads on Platform, Receiving Mixed Reviews...
Reddit is making what it calls its first foray into performance-driven ad bidding with its official debut of cost-per-click ads on its platform on Wednesday. However, this isn't a new endeavor for most...
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