Editor in Chief Adam Moss Is Leaving New York Magazine After 15 Years
New York Media editor in chief Adam Moss told staff today that he would step down at the end of March. Moss has been in the role for 15 years, a time in which he ushered in two redesigns of New York...
View ArticleCES 2019 Promoted the Idea of a More Collaborative Year for Programmatic
If the tone of CES is any indication, 2019 promises to be a more collaborative and positive year for digital advertising. At the event, Marc Pritchard put the state of progress as "largely finished...
View ArticleSeth Winter Will Oversee Sports Ad Sales for New Fox
Marianne Gambelli is setting her ad sales team for the new Fox, which will be the company spun off when the Disney-Fox deal closes. And she's tapped a familiar sports ad sales exec to head up the new...
View ArticleTwitter Extended Its Latest Tweets Option to Android Users
Android users have finally gained admission to Twitter's latest tweets party. The feature was made available to iOS users last month, after being tested by the social network since October. Twitter...
View ArticleSnapchat’s CFO Is Resigning After Less Than a Year
Snap Inc.'s chief financial officer is leaving after less than year in the role. According to a filing today with the Securities and Exchange Commission, Tim Stone is resigning to "pursue other...
View ArticleGrindr Shuts Down Its Digital Magazine as (and Here We Go Again) It Pivots to...
Social networking and hookup app Grindr is folding its digital magazine as it joins countless other publishers in a thankless pivot to video. Grindr launched the magazine, Into, about a year and a half...
View ArticlePlanters Is Advertising in the Super Bowl for the First Time in Over a Decade
Planters peanuts are a ubiquitous presence on grocery store shelves, but for the past 11 years, they haven 't been seen in a Super Bowl ad. That's all set to change in 2019. Planters confirmed to...
View ArticleWhy Tech Companies Are on the Hunt for the ‘Uber of 5G’
Talk to anyone in tech who's excited about the next generation of wireless service for long enough, and there's a good chance they'll bring up Uber. The ride-hailing app and its ilk seem to be the...
View ArticleQ&A: Bark’s Vice President of Brand Marketing on How Innovation Powers the...
Scroll through Bark's social media feeds, and you'll find photos and videos of frisky canines ripping into their latest bundles of toys and treats. It's classic unboxing, but with teeth and slobber. It...
View ArticleFiverr’s Ads, Meant to Celebrate the Gig Economy, Also Keep Fueling Its Critics
Fiverr just can't seem to get its marketing right--try as it might. Despite hiring a new agency, Mekanism, and this year launching a new campaign following backlash over its portrayal of freelancers as...
View ArticleMedia Buyers Fear a Picked-Over Gannett if Digital First Media’s Hostile Bid...
The future of local journalism, and the fate of the reporters telling those stories, is so worrisome if Digital First Media's hostile bid for Gannett goes through, media buyers are concerned about what...
View ArticleThe Acura ILX Just Found a Parking Space on Facebook’s Instant Games Platform
Acura just drove its 2019 ILX performance sedan onto the Facebook Instant Games track. The automaker's social promotion of its vehicle is in full throttle following last month's introduction of a...
View ArticleCES 2019’s Focus on the Superficial and Lack of Innovation Were Among Its...
Now that CES 2019 has ended, marketers are feverishly working to deliver presentations and POVs that justify the large contingents they sent to Las Vegas last week to chart the biggest innovative...
View ArticleHulu’s Nick Tran Talks Leadership Style While Remaining Culturally Relevant...
As the vp of brand marketing and culture at Hulu, Nick Tran leads a team in charge of defining and shaping the overall customer experience and relationship with the brand. From previous stints with...
View ArticleWhat Is Stoking Investor Interest in Ad Tech and Mar Tech?
The year 2018 was notable for the economic headwinds in the ad-tech sector. For many, the hardships stemmed from data privacy legislation in the guise of GDPR and how it furthered the growth of Silicon...
View ArticleThese Inspiring Short Films Show How Financial Literacy Can Lead to Profound...
The subject of personal finance can be filled with uncertainty. Reaching the level of financial wellness that allows for true independence can be difficult when struggling to break even. Some...
View ArticleExpense Management Platform Expensify Has Never Had a TV Ad. That Will Change...
Expensify, the aptly named expense management platform, has never had a television spot--that's about to change when the company debuts its first ad during the Super Bowl on Feb. 3. The 30-second spot,...
View ArticleLudacris Will Star in Mercedes-Benz’s Super Bowl Spot
It seems that not all celebrities will be sitting out of the Big Game this year. Grammy Award winning musician and actor Ludacris (who is an Atlanta native) is set to star in Mercedes-Benz's fifth...
View ArticleMichael Bublé Is Convinced Pepsi’s Bubly Is Misspelled in Super Bowl Teaser
Michael Bubl? will star in Bubly's 30-second Super Bowl spot--a first for the brand and for the actor and singer. Creative shop Goodby, Silverstein & Partners produced the spot, "Can I have a...
View ArticleBOPIS, Retail’s Latest Acronym, Makes the Case for Delayed Gratification
One of the biggest themes at this year's National Retail Federation show (NRF) didn't involve AI or robots. Instead, it was a new acronym buzzword: BOPIS, known as Buy-Online-Pickup-In-Store. And it's...
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