Adweek’s 25 Most Popular Stories About Creativity in 2018
Do creative agencies bloom in adversity? They might, if 2018 is any indication. Despite it being a rocky and often chaotic year for the agency world, 2018 saw an astounding range of strong creative...
View Article2019 Will See a Change in How Sports Are Processed Over Social Media
This past year in the world of sports has been full of new advancements, conversations and controversies on social media. Through social sponsorship, brands moved into the forefront and commanded the...
View Article5 Ways to Avoid the Much-Dreaded End of Year Burnout
Let's be real, the advertising and media industry is relentless. "Work hard, play hard" has been the norm for many of us who have been in the industry our entire professional careers. The end of year...
View ArticleHow to Win Over Omnishoppers During the 2018 Holiday Shopping Season
Shoppers have embraced omnishopping, and they love the way it integrates convenience with tactile experience. Whether they're on their laptop, browsing on the go with mobile or trying on new arrivals...
View ArticleAfter a Tumultuous Year, Facebook Needs to Do Some Deep Self-Reflection and...
To say the least, Facebook has experienced a punishing year in just about every respect. Its stock price has plummeted, its executive team has come under fire, and the company's reputation has taken...
View ArticleHow to Master Video Marketing in Preparation for the New Year
Social media consumption is growing at breakneck speed, and consumers are increasingly demanding engaging, easily-digestible content. These two forces have combined to form the next evolution of...
View ArticleThese Are the Emerging Tech Trends Marketers Need to Adopt
In 2018 the world saw a marriage of policy and technology to give consumers more control over their data. In 2019, as the relationship between humans and technology continues to become more...
View ArticleAdweek’s 25 Most Popular TV and Video Stories of 2018
In the worlds of television and streaming video, it was a year of evolution and experimentation--but not just among the old-school media companies you might expect. Streaming services faced their own...
View ArticleTech Team’s Reading List: Our Favorite Articles from 2018
It's been a big year for Adweek's tech team, which has been focusing intensely on the weird, wonderful and occasionally frightening world that is tech, media and advertising. Here's some of the work...
View ArticleFacebook’s Terrible, Horrible, No Good, Very Bad Year
2018 has been a rough year for all of us, but the year has been particularly unfriendly to Facebook, as scandal after scandal has crashed down around it. Need a refresher on Facebook's worst year yet?...
View ArticleTips for Using the New Tech Gadgets You Got for Christmas
New gadgets are making it easier than ever to get through the most mundane tasks of the day. For example, Google, Amazon and Apple all have their own version of smart home speakers made to work with...
View ArticleNative Programmatic Is Still Integral to Digital Marketing Strategies
Remember a few years back when native programmatic advertising was one of the industry's hottest topics? In those days, industry players were loudly proclaiming that the process of assembling and...
View ArticleThese 3 Logo Design Trends Are Expected to Dominate in 2019
It's that time of year again when branding soothsayers start predicting what colors, fonts and overall design looks will be hot in the year ahead and which fads will fade into oblivion. While no one...
View ArticleRedbox Drops First National TV Spot About a Multitasking Man With Fingers for...
We may be just a few days away from the end of the year, but for Redbox, there's no slowing down. The video rental and streaming service, perhaps best known for its bright red kiosks outside your go-to...
View ArticleMessenger: Here’s How to Add AR Stickers to Photos and Videos
Facebook recently introduced augmented reality (AR) stickers in Messenger, allowing users to place animated stickers on top of their photos and videos that appear to be in the real world around them....
View ArticleAdweek’s 25 Most Popular Digital and Media Stories of 2018
Social networks may be the bedrock of modern digital marketing, but they also got rattled by high-profile tremors that left ominous cracks in the foundation this year. Major players like Facebook and...
View ArticleFrom Boardroom to Living Room: How Facebook’s Many PR Initiatives Intertwine...
On the bad side of the news spectrum, Facebook has been dealing with crisis after crisis after crisis after crisis. On the good side, the social network continues to debut new products and features. As...
View ArticleThe 5 Most Important Ad Industry Stories of 2018
Ad industry employees with fatalistic tendencies had a collective freakout in 2018, and who can blame them? Everywhere one looked, houses were on fire as legacies collapsed. Some of the business's...
View ArticleThe 10 Most Important Tech Stories of 2018
CES 2018 promised us robot dogs, air taxis and laundry-folding robots. Nearly a year later, these products remain out of reach for most of us, but it was still a productive year in tech--and one that...
View ArticleHow Brands Are Handling In-Game Violence in Esports
At the Call of Duty World League championship in Columbus, Ohio, a team runs to positions it has practiced for hours on end. Their goal: use grenades to kill and disrupt the opposing team to diffuse a...
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