Macy’s Looks Internally to Find Next Big Influencer Campaign
When it comes to influencer marketing, more and more brands are looking to established bloggers or Instagram superstars with six-figure follower counts to promote their brands. Macy's, however, is...
View ArticleFacebook to App and Website Developers: HTTPS by Oct. 6
Applications and websites using Facebook Login have until Oct. 6 until all Facebook Login redirects must use HTTPS and all Facebook JavaScript software-development-kit calls that return or require...
View ArticleHere’s What Happens When Kim Kardashian Tweets Your Coverage
President Trump's granting of clemency to Alice Marie Johnson Tuesday began with an Oval Office meeting with Kim Kardashian West a week earlier. But it really began 7 months earlier, when Kardashian...
View ArticleBeats by Dre and Guy Ritchie Created a Visual ‘Mixtape’ of World Cup Origin...
There are colorful characters with interlocking stories, unlikely winners and incredible comebacks in this swaggering, razor sharp, fourth-wall-breaking, stylized 4-minute mini-movie. It looks like a...
View ArticleThe CW’s New Sunday Night Slate Helps Boost Upfront Volume 15 Percent
The first broadcaster has crossed the upfront finish line with The CW wrapping its negotiations today, two weeks earlier than it did in 2017. And with strong buyer interest in the network's additional...
View ArticlePublishers Are Seeing Traffic From More Than Just Facebook and Google
For publishers, the past two years were a lesson in chasing traffic and finding the true value of an audience. Some have shut down and others have undergone layoffs. The ever-growing threat of a simple...
View ArticleEdelman Has a Message for Cannes Lions This Year: We Do Creative Work, Too
For more than 65 years, some of the world's largest and most influential businesses, personalities and governments have turned to Edelman to help shape public opinion in times of crisis and celebration...
View Article2018 FIFA World Cup Russia Features Are Coming to Facebook Messenger
Facebook Messenger is introducing several features this week to mark Thursday's kickoff of 2018 FIFA World Cup Russia. Fans will have access to Camera Effects such as filters adding face paint and...
View ArticleMercedes Parent Forced to Recall 238,000 Diesel Cars Over Deceptive Software
Mercedes-Benz parent Daimler is recalling nearly a quarter of a million diesel vehicles after German regulators accused the company of installing deceptive software designed to trick emission tests....
View ArticleWhy Bozoma Saint John Left Uber After One Year to Become CMO of Ari Emanuel’s...
Longtime marketing veteran Bozoma Saint John, who will be speaking at next week's Cannes Lions Festival of Creativity on the topic of taking risks, has made another big leap of her own by leaving a top...
View ArticleHow Artificial Intelligence Is Changing the Healthcare Industry
A growing number of startups are beginning to use artificial intelligence to improve--and in some ways upend--the healthcare industry. And that might be as simple as a diagnosing a cough or as complex...
View ArticleInfographic: Marketers Need to Stop Pandering to Millennials
With all the stereotypes surrounding millennials, marketers may find it tempting to fall into easy traps. But millennials will not be put into a box, and pandering to them will hurt your brand's image,...
View ArticleQ&A: Giant Spoon’s Laura Correnti on the Role Data Plays in Creativity
Laura Correnti, evp and managing director, media at Giant Spoon, is responsible for creating the vision and setting the guardrails for how the agency approaches the marketplace--from data strategy to...
View ArticleFuturist Faith Popcorn Explains Why Marketers Should Care About the Future of...
Futurist Faith Popcorn, founder and CEO of marketing trend shop BrainReserve, is kicking off the Cannes Lions Festival of Creativity later this month with a declaration: Masculinity as we know it is...
View Article4 Ways Marketers Can Make Their Customer Data Informative and Inspiring
Data can inspire and inform, but first you have to know how to manage it. Own your own data The first step is figuring out what customer data you already have. If you don't have first-party data, you...
View ArticleCondom Ad Says Sex Is the Last Bastion of Intimacy in a Cold, Detached World
You won't see much skin in Sid Lee's futuristic brand film for Skyn condoms. Sweaty bodies intertwined in the throes of passion are nowhere to be found. Instead, we get a moody sci-fi scenario about...
View ArticleRamadan Lit Up Snapchat Globally During May 2018
Snapchat released its first-ever Snap Chatter monthly trends report, looking at what its 191 million daily users were talking about during May 2018. The messaging application said 20 percent of its...
View ArticleFacebook Has Some 2018 FIFA World Cup Russia Features of Its Own
2018 FIFA World Cup Russia fun is not exclusive to Facebook Messenger, as the social network revealed some special features of its own for the tournament, which kicks off Thursday. Starting Wednesday,...
View ArticleNope, You Still Can’t Ask Google Assistant for 3 Things at Once
Reports of its birth were greatly exaggerated. Despite widespread reports that Google Assistant's Multiple Actions feature for three or more actions was live based on a tweet from Google's hardware...
View ArticleJudge Rules for AT&T in Antitrust Trial, Approving Merger With Time Warner
Almost 20 months after AT&T first announced its deal to acquire Time Warner, the companies could be just six days away from joining forces after a federal judge ruled in AT&T's favor late...
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