Lululemon Founder Chip Wilson Gets Honest About Entrepreneurship in New Book
As an entrepreneur, your first business isn't likely to be your last. That's what Chip Wilson, the founder of athleisure apparel retailer Lululemon, learned from his own experiences in...
View ArticleWith a Counterintuitive Message, the ‘Greatest Sock Never Sold’ Is Helping...
You can admire this sturdy-looking yet fashionable pair of socks, but you can't purchase it. The cozy foot warmers sit behind glass in a sleek, minimalist display, loom large on billboards and show up...
View ArticleInvestment in Ad Tech Grows Increasingly Scarce, With Forrester Predicting a...
The shakeout cometh. A recent report by Forrester Research claims venture capital investment for ad-tech and mar-tech startups will drop from $7.2 billion in 2018 to $1.8 billion next year as...
View ArticleRoku Ad Revenue Increases by 67% From 2017
Revenue from advertising on Roku was up by 67 percent in Q3 among national marketers when compared to last year, according to the Standard Media Index, ahead of earnings this afternoon. Of Roku's ad...
View ArticleGoogle and Sephora Are Bringing Beauty Tutorials to the Newest Home Device
Beauty is in the eye of the beholder--or in this case, in the voice of someone asking for makeup advice. Google is partnering with Sephora to bring the beauty company's wide breadth of video content to...
View ArticleHere’s the Story of How a Pooping Unicorn Became Marketing Gold
It's not luck or chance or even creative brilliance that got the Harmon Brothers where they are today. As it turns out, it's a combination of Idaho potato-farm work ethic and corporate libertarianism....
View ArticleSerena Williams Encourages Everyone, Even Brands, to Stay Humble and Always...
Tennis champion Serena Williams accepted the 2018 Brand Visionary award this evening at Adweek's annual Brand Genius awards gala, held at Cipriani, 25 Broadway, in New York's Financial District. Ten...
View ArticleBurger King’s Fernando Machado Is Adweek’s 2018 Grand Brand Genius
Fernando Machado, the CMO who put Burger King's marketing in the center of hot-button social issues including LGBT rights and net neutrality, has been named Adweek's Grand Brand Genius for 2018. The...
View ArticleAnna Wintour Lauds Serena Williams as ‘a Figure So Much Larger Than the Game...
The presentation of this year's Brand Visionary award--part of Adweek's annual Brand Genius event--was a literal passing of the torch. Last year's winner, Anna Wintour, presented this year's award to...
View ArticleThis RuPaul’s Drag Race Winner Spreads Hilarious Holiday Cheer in Enchanting...
When you think of Seattle, it's easy to default to the city's 'greatest hits': Starbucks, the Space Needle, Grunge, fish markets, the rainy weather that is seemingly on loop (which is a misnomer--New...
View ArticleSerena Williams Will Continue Raising Her Voice to ‘Make It Easier for People...
Adweek's 2018 Brand Visionary Serena Williams has advice for us all: "When others are doubting you, and society is pushing you down, it's always important to have that belief in yourself," Williams...
View ArticleWhile the Quick Fix Is Alluring, There’s Usually a Better Option That Will...
When things around you are changing fast, a simple answer can feel like a lifeline. When you need to make changes, but don't know where to start, the allure of the shortcut can be hard to resist. But...
View ArticleFacebook: Here’s How to Turn on Job Alerts
Did you know Facebook allows you to turn on job alerts, so you're notified when new job listings are posted in your area? Our guide will show you how this works. Note: These screenshots were captured...
View ArticleMeredith Finds New Owner for Fortune Magazine
Days after finalizing the sale of Time magazine, Meredith announced today that it intends to sell another Fortune magazine and its assets, which came with its Time Inc. acquisition. The $150 million...
View ArticleKids Fact-Check Their Parents in Hysterical Ad for New Zealand Telecom
A reminder for us all: "Fake news" is not a recent invention. In fact, we were all raised with a significant amount of alternative facts (or, you know...total lies) that we've largely written off as...
View ArticleHow to Execute a Successful Sponsorship Without Wasting Time and Money
Managing a holistic marketing budget is all about making trade-offs across channels. Of all the marketing tools in your arsenal, are sponsorships the right way to spend your limited budget? Maybe....
View ArticleHeat Asks 3% Conference Goers to Check Their Privileges at the Door
At the seventh annual 3 Percent Conference, which is being held Thursday through Friday in Chicago this year, Deloitte-owned Heat wants guests to be "as aware of your privileges as the coat on your...
View ArticleYellow Tail Is Using Its Clever Regional Super Bowl Ad Buy Strategy for a...
Three years ago, Yellow Tail became the first wine company in nearly 40 years to air a Super Bowl spot. Now, the brand has announced plans to return with a 30-second spot using the same regional buy...
View ArticleSorrell’s S4 Capital Is Bidding Against BlueFocus to Acquire Programmatic...
Martin Sorrell's S4 Capital is in the throes of a bidding war to acquire MightyHive, which claims to be "one of the largest and fastest-growing programmatic buyers in the world," with interested...
View ArticleANA Report Hints at Potential Legal Pitfalls for Media Agencies
The Association of National Advertisers released a white paper dealing with the potential legal actions media agencies may face for nontransparent practices as part of a "long-term, industrywide...
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