How an Apple Vet Ended Up Starting Verizon’s In-House Shop
For Andrew McKechnie, the journey from joining global agency FCB as a copywriter in January 2001 to becoming svp and CCO of Verizon in February 2017 was a steady climb. "I worked up the ranks in a...
View ArticleBerlin-Based Design Agency Edenspiekermann Brings a European Approach to the...
Creative design shop Edenspiekermann of Berlin has spent the past two years importing its Euro-design vibe to America via its U.S. headquarters in Los Angeles and offices in San Francisco and Chicago....
View ArticleArtificial Influencers Are Attracting the Attention of Brands
Shudu Gram, a South African Instagram model with flawless dark skin and a perfectly symmetrical face, has garnered 130,000 followers since appearing on the platform a little over a year ago. She's...
View Article4 Major Changes Up Next for the Newsroom
The core of the news business can be so intense and dynamic that it leaves little room for innovation. That's why the ecosystem of the newsroom--and the journalists within it--is often last to...
View ArticleThis Study Shows Holding Companies Will Lose Market Share Until They Become...
Forrester Research last week released a new report, "Agency Holding Companies Need A Brave New Business Model," which concludes that agencies and holding companies need to adapt to meet the evolving...
View ArticleGoogle, Ogilvy and the Unstereotype Alliance Create ‘Lioness’ App to Unite Ad...
Ogilvy, Google and the UN Women's Unstereotype Alliance have joined forces to show how technology can be used to unite advertising's female professionals worldwide, with the hopes that it will then...
View ArticleHow Ritual Is Marketing a Direct-to-Consumer Vitamin Brand in the Age of...
In the age of the wellness craze--often featuring health experts lacking classic credentials, DIY home medical remedies and somewhat extreme measures like juice cleanses--brands make bold promises...
View ArticleTelemundo, Mashable Partner for Regular Tech Programming on Linear TV
Mashable and Telemundo are expanding their partnership to linear TV. The technology segment, dubbed El Pulso v?a Mashable, will air in Spanish every Tuesday on Telemundo's morning show, Un Nuevo D?a. A...
View ArticleTop 5 KPIs Social Media Marketers Need to Track and Improve
Social media is an important business tool. According to the 2018 Global Digital Report, there are over 3 billion active social media users. It's no wonder, therefore, that businesses continue to...
View ArticleAgency George P. Johnson Taps Onetime IBM Lead at Ogilvy to Handle His Former...
Experiential marketing agency George P. Johnson (GPJ) announced the hiring of Marcos Ribeiro as vice president, global executive creative director for the IBM account, as he can provide expertise on...
View ArticleIf You Click on the Idiotic Offer in Snickers’ New Banner Ad, the Brand Asks...
Why on earth would you click on a banner ad promising you one Snickers for the price of two? The real answer is probably just an errant click, or perhaps simple curiosity. But Snickers is convinced...
View ArticleMondelēz Redesigned Barnum’s Animals Crackers Packaging, Removed Cages to...
For decades, Barnum's Animals packaging depicted lions, tigers and bears in cages. That stops today. The Mondel?z International cracker brand has a new illustration on its packaging, showing animals...
View ArticleANA Calls on Supreme Court to Take Up Case Linking Lead Poisoning to Early...
Last week, the Association of National Advertisers (ANA) and a libertarian-leaning public interest law firm filed a "friend of the court" brief imploring the United States Supreme Court to take up a...
View ArticleLand O’Lakes Spotlights Female Farmers in Its Feminist Reimagining of ‘Old...
Old MacDonald may have had a farm with a dog, cows and some chickens, but he also had something far more important to keeping said farm running--a daughter. At least according to Land O'Lakes'...
View ArticleWhy Facebook Is Reducing Advertisers’ Targeting Capabilities
Facebook is reducing the targeting capabilities available to advertisers on the social network by 5,000 in hopes of curtailing discriminatory practices. The move comes amid a hail of public criticism...
View ArticleHappy Holiday… Planning: Top Tips for Creating Your Holiday Influencer Campaign
While it may seem crazy to think about Christmas when it's 90 degrees out, now is the time for brands to put together their holiday-related marketing campaigns. According to eMarketer, more than 50...
View ArticleVML Explains Why It Asked People to Sign a UN Petition With Selfies
Visitors to the United Nations headquarters may feel like they're being watched. For its #NotATarget campaign for the U.N., launched on World Humanitarian Day, VML called on people to participate in a...
View ArticlePapa John’s Founder Creates Website Begging Employees to Help Save ‘Our...
Papa John's founder John Schnatter is making good on a promise not to go quietly from the chain he started in 1984 after abdicating the chairman role in the wake of reports that he used a racial slur...
View ArticleHow to Leverage Paid Social at Every Stage of the Customer Journey
With U.S. digital marketing spend climbing its way to a predicted $119 billion by 2021, marketers are tasked with determining where to spend that budget. Forrester Research foresees that digital...
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