Sonos’ Future Is at the Mercy of Tech Giants as It Heads Into IPO
Sonos filed for an initial public offering on Friday amidst an ongoing business transformation that will test its mettle against tech's biggest names. The long-anticipated move comes as the stereo...
View ArticleGSD&M Launches Strategy Studio to Expand Its Strategic Leadership...
Austin-based creative agency GSD&M is launching a strategy studio consisting of general marketing strategists and decision sciences specialists. Through the creation of the new model, the agency...
View ArticleIHOP Confirms It Didn’t Actually Change Its Name to International House of...
Remember when IHOP freaked out the entire internet after announcing it would no longer be called the International House of Pancakes and instead would become IHOb, International House of Burgers? It...
View ArticleNew Yorker Management Voluntarily Recognizes Staffers’ Union
New Yorker management agreed to voluntarily recognize the union after staffers overwhelmingly voted in favor of forming one early last month. The Cond? Nast title joins a host of other publications...
View ArticleWhy Publications Need to Keep the Public Editor Role Alive in the Fake News Era
A handful of publications recently eliminated their public editor positions in favor of social media, appointing "reader representatives" and sharing more details about how stories were reported as...
View ArticleAdweek Around the World: Inside Our Events in Cannes, New York and More
June was a busy month for Adweek, and we're just getting started. At the Cannes Lions festival, Adweek held numerous events in collaboration with several sponsors: Selligent Marketing Cloud, Mars Corp,...
View ArticleSweden Unlimited Is the Master of Making the ‘Ugly’ Internet ‘Beautiful’
It's quite the family affair at the New York digital agency Sweden Unlimited. Established in 2001 by twin sisters Alex and Leja Kress (chief client officer and CEO, respectively) and Leja's husband,...
View ArticleCosmo’s Audience Is Exploding. Meet the Digital Director Who Knows What...
Jessica Pels, digital director of Cosmopolitan, first moved to New York as a 14-year-old to study ballet at the American Ballet Theatre. Her parents had only one condition: Pels, coming from Atlanta,...
View ArticleWhy In-House Roles Are in Demand Among Creatives
It's no secret that many brands are benefiting from moving work in-house--it cuts agency fees and allows clients to more efficiently combine creative and business talent under one roof, something...
View ArticleCBS Announces Premiere Dates for Its Murphy Brown Revival and Magnum P.I. Reboot
CBS is often the first broadcaster to lock in its fall premiere dates, but the network took a month longer than usual to finalize its plans for the new season. Now the network, which was No. 1 in total...
View ArticleTo Further Embrace Diversity, Agencies Need to Focus on Equity
The ad industry has been talking about diversity and inclusion for years. But after decades of critical thought, we're still not there yet. So, what are we missing? What haven't we tried? What can...
View ArticleFacebook Is Testing Augmented Reality Shopping Ads and Rolling Out 3 Other...
Facebook is taking yet another leaf out of Snapchat's playbook by bringing augmented reality commerce ads to the platform, the company announced at a holiday shopping event today. Michael Kors first...
View Article3 Ways to Break Through the Social Noise and Shape a Strategy That Resonates...
Disruption is a familiar term in advertising, but there's one modern development that's had a bigger impact on advertising than anything before it. Surprise! It's social media. The introduction of...
View ArticleAn Overworked Dad Becomes a Tireless Hero in This Touching Chinese Ad for BMW
A beautiful new short film from BMW China and Wieden + Kennedy Shanghai is celebrating a special kind of superhero: hardworking dads. The 15-minute video tells the story of a businessman and his...
View ArticleThe Google News Initiative Is Putting $25 Million Toward Fighting Fake News...
YouTube now has 25 million new ways to combat fake news, courtesy of parent company Google. The video site revealed in a blog post by chief product officer Neal Mohan and chief business officer Robert...
View ArticleFacebook Will ‘Figure Out’ Ads on WhatsApp but Is Focusing on Business Tools...
Facebook is hopeful about its plans to build out WhatsApp's offerings for business accounts, but it's staying mum on whether ads might be coming to the encrypted messaging service. David Fischer,...
View ArticleWhatsApp Is Now Labeling Messages That Are Forwarded
WhatsApp users will now have a way to tell if messages they receive have been forwarded to them. The Facebook-owned messaging application said in a blog post that starting Tuesday, it will label...
View ArticleUnivision Is Considering Selling Gizmodo Media Group and The Onion
Univision Communications Inc. has formally initiated the process of exploring the sale of Gizmodo Media Group and The Onion, the company announced today. Selling the companies would allow UCI to "focus...
View ArticleInstagram Users Can Now Add Question Stickers to Their Stories
Instagram Tuesday introduced a new way for users to spur interactivity with their Stories. The new questions sticker enables users to type questions and add them to their Stories via stickers that can...
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