Booking.com Is Striking a New Balance Between Brand and Performance
In 2022, Booking.com showed up at the Super Bowl for the first time with a spot starring Idris Elba. It booked a second ticket to the Big Game in 2023, making a comeback with actress and producer...
View ArticleQ&A: Dept’s First Global DEI Leader on the Need for Progress
The role of diversity and inclusion within creative agencies has been under scrutiny for years now, with many companies introducing executive positions to oversee a maturing workplace culture....
View ArticleWhat to Consider About Speaking Out on Israel-Hamas War
The old saying "think before you speak" is probably best applied to anyone in a leadership position during circumstances of great magnitude. With the latest war in the Middle East and the unimaginable...
View ArticleCrosby Studios, Fusalp Let Customers Try on Clothing With Zero10’s AR Tech
Interior design firm Crosby Studios partnered with fashion AR try-on company Zero10 to add augmented reality features to the Crosby Studios x Fusalp collaboration inside Fusalp's Paris flagship store....
View ArticleSnap Brings AR Tech to Classrooms to Help Students Learn STEM Concepts
Snap partnered with ed-tech company Inspirit to bring augmented reality technology to classrooms across the U.S. with the goal of helping students better understand STEM concepts. Inspirit's platform...
View ArticleAutodesk and Maximum Effort Buy Into More Human B2B Marketing
A company doesn't have to tell a buyer every detail and benefit of its product to prove its value. It just needs to show it in action. B2B marketers, with the help of their creative partners,...
View ArticleAudio’s Next Play: Unlocking the Power of Sound
Audio has become an invaluable tool in marketers' arsenals. To further explore its potential, Adweek held Audio's Next Play, part of the Crack the Code virtual series. Marketers from brands and...
View ArticleChips Ahoy Highlights Multicultural Artists Using Augmented Reality
Cookie maker Chips Ahoy is celebrating multicultural artists with its "Happy By Design" campaign, which allows people to access an augmented reality art gallery from anywhere in the world. For this...
View ArticleMeta and Adweek Combine the Forces of Creators and Brand Leaders
The creator economy continues to evolve at a rapid rate. Impacted by current events across multiple industries like the entertainment work stoppages and fossil fuel brands entering the space for the...
View ArticleThe Serious Brand Strategy Behind Silly Halloween Costumes
The idea started with Duke the dog. The golden retriever is the pet of Jay Bush, brand ambassador for Bush's Best, the well-known brand of baked beans. Duke is also the star of the brand's TV spots,...
View ArticleUgg Promotes Cold Weather Collection With Zero10’s AR Mirror
Apparel brand Ugg worked with AR technology company Zero10 to promote its new UggExtreme cold weather clothing and footwear collection with an augmented reality experience in its New York flagship on...
View ArticleBrand Safety Controls Are Demonetizing Publishers’ Israel-Hamas Coverage
Missiles, violence, refugees and death--for news publishers covering the horror unfolding throughout Israel and Gaza, the language of their reporting reflects the brutal realities of war. But that same...
View ArticleQ&A: Black at Cannes Founder on the Movement’s First Year and Future
Earlier this year, the World Federation of Advertisers (WFA) released its second global diversity, equity and inclusion census, which discovered that despite all of the pledges made across the industry...
View ArticleIkea’s Halloween Ads Shoo Away Monsters Hiding Under the Bed
A dark room can seem spooky to kids, especially during the Halloween season when scares are around every corner. And are there really monsters hiding under the bed? Ikea aims to reassure children that...
View ArticleLeBron James and Erling Haaland Prove the Power of Family in Beats Ad
For NBA champion LeBron James and Premier League star Erling Haaland, success is a family affair--both in and outside the sports realm. As a longtime Beats ambassador on top of his athletic career,...
View ArticleA Journey of Rebranding and Resilience With Keith Dawkins
Keith Dawkins' journey from a small New Jersey town to the helm of the Harlem Globetrotters and Herschend Entertainment Studios is a story of transformation and vision. His forward-thinking approach to...
View ArticleInside the Fraiser Reboot’s Eggcellent, Pun-Filled Marketing Campaign
Will the real Fraiser Crane please stand up? With Kelsey Grammer's Fraiser Crane originally appearing in Cheers before getting a self-titled, long-running spinoff, the character has a fandom and...
View ArticleSnickers and NFL Encourage Fans to Share Their ‘Rookie Mistakes’ in AR
For the second year in a row, augmented reality company Blippar worked with The Mars Agency to bring an augmented reality experience to the Snickers and NFL "Rookie Mistake" campaign. This year,...
View ArticleSalma Hayek Crashes a Dinner Party in Kahlúa’s Melodramatic Campaign
The espresso martini is one of the most popular drinks in the world. But with people cutting back on nights out amid the cost of living crisis, Kahl?a has called on a special guest to reassure drinkers...
View ArticleAgency Execs Rally for a More Strategic Pitch Process
Darla Price, president of Ogilvy New York, is reimagining a pitch process that evaluates long-term partnership potential over isolated ideas. She posed to a group of other agency execs that the 4A's...
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