How to Use Tech to Foster Short-Term Loyalty With Target Audiences
All brands want to foster more loyal relationships with their consumers. But when it comes to investing in a loyalty program, many experience what can best be described as a fear of commitment. Their...
View ArticleNew Spot for Heathrow Captures the Bliss That Comes With Setting Up an...
Though people across the pond won't be celebrating the Fourth of July on Wednesday, Heathrow still understands the sentiment of a holiday week--as it proved in a new spot that's all about embracing...
View ArticleUnmetric: Mariners, Braves Surge Up MLB Standings, as Well as on Social Networks
Two Major League Baseball clubs that are exceeding preseason expectations are also making inroads on the social side, as social marketing firm Unmetric found that the Seattle Mariners posted the...
View ArticleAlibaba Says Its AI Copywriting Tool Passed the Turing Test
Alimama, the digital marketing arm of ecommerce platform Alibaba, has released an artificial-intelligence-enabled Chinese language copywriting tool that it says passed the Turing test and can produce...
View ArticleFacebook Caught and Corrected Yet Another Privacy-Related Bug
Facebook notified users about another privacy-related bug, this time affecting more than 800,000 people on the social network and its Messenger application who may have had people that they blocked...
View ArticleInstagram Tells Its Users, ‘You’re All Caught Up’
Instagram began notifying users when they've seen every post in their feeds from the past two days. The Facebook-owned photo- and video-sharing network announced in a blog post that iOS and Android...
View ArticleWith the End of Toys ‘R’ Us, Are Jingles Next?
The world, and especially the internet, took a walk down Nostalgia Boulevard as Toys "R" Us officially closed their doors on Friday and bid the beloved (albeit debt-riddled) toy chain adieu. There were...
View ArticleFake Followers Are the Latest Data Fraud Issue Hurting Brands
Data-driven marketing has a problem. Unilever chief marketing officer Keith Weed set off alarm bells recently when he called for "urgent action" in response to the problem of fake followers of supposed...
View ArticleLyft Acquires Citi Bike’s Parent Company Motivate to Enter the Bike-Sharing...
Citi Bike, a bicycle-sharing network ubiquitous in New York, is getting a new owner. Lyft, the ride-hailing company originally known for its pink mustaches, announced it's acquiring Motivate, the...
View ArticleIPG Confirms $2.3 Billion Deal to Acquire Data Marketing Company Acxiom
Today, Interpublic Group confirmed rumors that it will pay more than $2 billion to acquire Acxiom, an Arkansas database marketing company that collects and distributes information drawn from an...
View ArticleHow Toyota’s Investment in Music Festivals Continues to Pay Off
It's one thing to find your target audience at (what some might call) a niche event like a music festival that can draw attendance numbers of 50,000-plus for some of the more popular events (like Life...
View ArticleSamantha Bee’s Full Frontal Tells the US How to ‘Age Gracefully’ on Its Birthday
Full Frontal With Samantha Bee is on hiatus for a couple weeks and won't be airing a new episode on Wednesday because of the July 4 holiday, but the TBS show still found a way to weigh in on...
View ArticleThis Blue Apron Hookup With Bob’s Burgers Is Just Too Gouda
Blue Apron, the service best known for delivering ready to prepare meals, recently announced a partnership with 20th Century Fox property Bob's Burgers that is almost too gouda to believe. They will be...
View ArticleCould These Be the Themes That Emerge at Next Year’s Cannes Lions?
The themes that emerged from this year's Cannes Lions festival were wide-ranging. Publicis' (sort of) departure from the 2018 event made the rounds, in addition to Martin Sorrell's reemergence....
View ArticleFacebook Hires Team Behind AI Startup in Battle Against Fake News
Facebook is beefing up its artificial intelligence team as its war on fake news continues. The social network announced Tuesday that it's hiring the team behind UK startup Bloomsbury AI to improve its...
View ArticleIntel Will Fly a Fleet of Drones in California to Celebrate July 4th
Who needs fireworks when you have drones? To celebrate Independence Day--and show off its own technology in the process--Intel is planning a drone-powered light show tomorrow night in northern...
View ArticleWalmart Accidentally Goes Political With Its ‘Impeach 45’ Clothing Line
It's the subject of great debate: How involved should brands be in the political zeitgeist? Undoubtedly, overtly political moves tend to galvanize the masses and can hurt, or alternatively help, a...
View ArticleDailey Answers the Question, ‘What Have Minorities Done for America, Anyway?’
In response to a rise of xenophobia and anti-immigrant sentiment in the age of the Trump administration, Los Angeles agency Dailey decided to launch a campaign promoting diversity. At the 2016...
View ArticleThis Photo Campaign Captures the Beautiful Calm Before the Wimbledon Storm...
Wimbledon, one of the most prestigious, posh and iconic sports tournaments, has positioned itself as one of the most heavily attended events where fans and celebrities from around the world gather to...
View ArticleSee How MGM’s Universal Love Made an Impact During Stonewall Day
MGM's widely praised Universal Love, created by McCann New York, where top music artists re-imagined classic love songs as same-sex tunes, took to the road in the form of a special karaoke night in New...
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