As GenAI Content Explodes, So Does the Need for Watermarking
Authenticating AI-generated content, or watermarking, has gained traction these last few months. In July, companies including OpenAI, Google and Meta made voluntary commitments to the White House to...
View ArticleMcDonald’s Raises Its Arches Again in an Infectious Ode to Summer
McDonald's "Raise Your Arches" campaign, which launched in January, was so successful that the brand extended it into 35 additional markets. The uplifting ad demonstrated the power of the brand, with...
View ArticleWPP CEO Mark Read on ‘Disappointing’ New Business Growth, Utilizing AI and...
With a drop in global marketing spend impacting WPP in the first half of the year, CEO Mark Read is being cautiously optimistic about the rest of 2023 and beyond. WPP, the world's largest agency...
View ArticleThe Dynamic Career Journey of Frances Allen, CEO of Checkers & Rally’s...
Frances Allen, the CEO of Checkers and Rally's Drive-In Restaurants, has had a remarkable career journey that took her from the world of advertising to the helm of a renowned restaurant chain. Allen's...
View ArticleYes, Brands Can and Should Still Partner With Actors
Now that Hollywood's actors have joined screenwriters in a dual strike seeking higher pay, restructuring of residuals and prohibitions on AI, brand-side clients have questions about how talent...
View ArticleDo Your Homework: The Strategy Behind Effective Creator Marketing
One aspect of the marketing industry that I love the most is its unwavering ability to constantly evolve and change with culture, consumer behavior and the overall digitization of the world we live in....
View ArticleZoom’s Updated AI Policy Draws Concern From Privacy Experts
Zoom has made changes to its AI strategy--twice. The video conferencing platform updated its terms of service to establish the right to use some user-level data to train its artificial...
View ArticleParamount Streaming Losses Shrink, Subscribers Reach 61 Million
As the writers and actors strikes continue to disrupt the entertainment industry, Paramount added a modest 700,000 subscribers to its main streaming service, Paramount+, the company announced during an...
View ArticleIn 2021, 73% of Agency Leaders Were White. In 2022, It Was 90%.
New data from the 4A's showed a stunning lack of progress in diversity, equity, inclusion and belonging (DEIB) at the highest levels of agencies. According to the 2023 Diversity in Agencies Survey...
View ArticleDon’t Call It a Campaign: ‘Hip-Hop Made Sprite What It Is’
You don't have to know who Millie Jackson is to celebrate hip-hop's 50th anniversary. The rulebook doesn't demand that fans had to listen to the Jay-Z/Nas "Ether" battle on Hot 97, play "If I Could Go"...
View ArticleCrapshow: Scott Brand Turns Toilet Clog Into Horror Flick
A young woman named Claire shimmies out the window of a stately home, drops to the ground and breaks into a sprint, trying to get as far away from her crime as possible. She's committed no act of...
View ArticleGet Paid to Watch Ads on This Hate-Free Social App, Launching in the US
Mobile app WeAre8--which launches in the U.S. today, Adweek can exclusively share--aims to offer a social media alternative to hate speech and misinformation. Its ad model lets people opt in and get...
View ArticleBrave Commerce Podcast: The Ever-Changing Landscape of the Consumer Economy
On this episode of Brave Commerce, Sucharita Kodali, vp and principal analyst at Forrester, returns to the podcast to discuss the state of the consumer economy, including the impact of inflation,...
View ArticleDesperados Just Released a Summer Earworm With App That Turns Dance Moves...
In 2021, Heineken's tequila-flavored beer Desperados launched an app called "Rave to Save" that let people convert their dance moves into donations to nightclubs hard hit by the Covid-19 pandemic....
View ArticleAdweek Audio Awards Jury Revealed Including Acast, Spotify and SiriusXM Execs
Adweek's Podcast of the Year Awards have rebranded to become the Adweek Audio Awards, and this year's winners will be chosen by jurors from companies including Acast, Spotify, SiriusXM and Stitcher....
View ArticleDisney Closes Upfront With Commitments ‘In Line’ With Prior Year
Disney is the latest publisher closing the wonderful world of upfront talks. Today, Disney announced it had crossed the upfront finish line, with commitments across entertainment, streaming, sports and...
View ArticleWalmart Brings New Augmented Reality Features to iOS App
Walmart launched the View in Your Home augmented reality platform in its flagship mobile app in 2022, allowing shoppers to see a selection of products in AR before making a purchase. Now, the retailer...
View ArticleCan a Creative Agency Reshape Portland?
Like any other city, Portland, Oregon exists beyond its borders as the image others project from it. If that tableau features alabaster creatives in thrift-store ensembles pedaling tall bikes from...
View ArticleWhy Brands Like Reformation, Peak Design and Ettitude Are Showing Up on a...
A new feature on carbon accounting app Commons steers people toward more sustainable brands, encouraging swaps to lower their overall climate impact. Commons, which connects to peoples' financial...
View ArticleHyper-Realistic CGI Ads Are Taking Over Your City, And Your Timeline
A giant Barbie towers over Dubai's business district, unfixing her long limbs from a plastic Mattel box as high as the Burj Khalifa skyscraper. Meanwhile, in London an underground carriage adorned with...
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