Keke Palmer Spent 20 Years Cultivating Creative Control. Now She’d Rather...
Wearing an ankle-length dress and a glossy updo while posing outside her Los Angeles home, Keke Palmer decides that intermissions are for entertainment. In the quiet moments between takes of her Adweek...
View ArticleWhat Creativity in B-to-B Marketing Looks Like Today
What makes marketing creative? Historically, when someone has invoked "creativity in marketing," they were celebrating the cleverness of an ad. But as the remit of the CMO has expanded in recent years...
View ArticleWhy We Need a New Formula for Creativity in B-to-B Advertising
B-to-b creative tends to follow a set formula: product features + disembodied voice-over + generic visuals. You know what we're talking about--stock images of professionals in gray suits sitting around...
View ArticleAdvice for Brands Working With Creators, From Creators
Last month at Adweek's Social Media Week event, we caught up with creators and brand executives to discuss the elements of a successful partnership. When it comes to a successful brand partnership with...
View ArticleTikTok Shop Is Testing Visual Search
As AI continues to shock the traditional search world, TikTok is going the visual route, testing a new tool in its Shop tab, Adweek has exclusively learned. The feature, which will allow users to take...
View ArticleThis Grumpy Teddy Bear Won’t Share Ed Sheeran’s Hot Sauce
Close your eyes and think of a hot sauce brand. What do you see? Skulls and crossbones? Flames and grim reapers? Red Peppers? What about a teddy bear? In the first spot to promote his Tingly Ted's hot...
View ArticleYahoo Lets Advertisers Buy Based on Attention With Adelaide Tie Up
Yahoo and attention vendor Adelaide are letting advertisers buy high-attention pre-bid segments through the Yahoo demand-side platform, according to Yahoo chief revenue officer Elizabeth Herbst-Brady....
View ArticleAdweek Podcast: Creative 100 and the Countdown to Cannes Lions
It's busy times in adland. We're just one week out from the Cannes Lions International Festival of Creativity, and Adweek's annual Creative 100 list just hit newsstands. In a special two-part episode...
View ArticleLa-Z-Boy Taps Colle McVoy to Refresh the Brand for Modern Audiences
Minneapolis agency Colle McVoy has been selected by La-Z-Boy, the nearly century-old furniture company, to help lead a refresh of the iconic brand. The agency will provide strategy, design, public...
View ArticleHow Next-Generation AI Will Make Customer Service More Customer-Friendly
A brand's approach to customer service is a make-or-break opportunity in developing lifetime customer loyalty, but the flood of inquiries inundating contact centers since the pandemic has left brands...
View ArticleBen Soffer on the Art of Engaging Your Online Community
Although he's known as "the boy with no job" on social media, that couldn't be further from the truth. Ben Soffer successfully transitioned from being an influencer marketer to becoming an influencer...
View ArticleHow Archer Built a New, Celebratory Space for Queer Men
One in five Gen Z adults identifies as LGBTQ+ according to Gallup. While reports claim there are over 1,500 dating apps and websites around the world, there has been little to no innovation in this...
View ArticleTop 100 Global Brands Declined in Value by 20% Since 2022
Despite turbulence brought on by an uncertain economy, Big Tech continues to lead the way in overall brand experience. Kantar's annual BrandZ list, out today, sees Apple, Google, Microsoft and Amazon...
View ArticleThese Renaissance-Style Portraits Combat Misinformation About Black Trans People
One evening at the end of May, a crowd gathered at Christie's, the famous auction house in London. The institution known for selling works by the likes of Leonardo da Vinci, Pablo Picasso and Claude...
View ArticleChannel 4’s New Idents Are a Public Artwork Capturing Modern Britain
British broadcaster Channel 4 has a legacy of taking creative risks, even in its own branding. So when it came to creating its new idents-short sequences between programming that identify a channel-it...
View ArticleHow Apple Built a Brand That Has Risen Above All Others
With a market cap of $2.89 trillion, Apple remains the world's most valuable company. It should come as no surprise, then, that the device, technology, entertainment and services behemoth is also a...
View ArticleRipples Through Reddit as Advertisers Weather Moderators Strike
Over the past two days, more than 8,000 Reddit communities have restricted user access, making it harder for people to view or contribute content to a particular community, while more are encouraging a...
View ArticleMargaRight or MargaWrong: Aubrey Plaza Sets the Record Straight for Cointreau
Pity the poor bartender who runs out of a key ingredient for Aubrey Plaza's margarita, with the famously acerbic actor announcing that the frosty beverage she's just been served at a swanky hotel is,...
View ArticleExclusive: Brand USA Names Indie Agency R&R Its New Media Agency of Record
Brand USA, a large tourism brand, awarded its media business to the independent media agency R&R on Dec. 15, following a review that formally began with an RFP issued Sept. 8. The business moved...
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